“Collusion is a new brand for the coming age”. Launched in 2018, the clothing brand Collusion set into motion exclusively on ASOS selling a range of fits from everyday basics to experiential pieces. Their whole idea behind the brand was to annually team up with a group of inspiring individuals such as stylists, activists, image-makers, students and authors. All of which whom work collaboratively with each other to help shape this brand and their latest drops. I love how they source and change up their collaborators each year as this allows the brand to evolve and change to be a more forward-facing brand.
I love the inclusivity of the brand, making every piece available to anyone and size which I personally think at this time and age that every brand should be doing. They also display most of their pieces as unisex items on their website, which I think is good when encouraging people that when it comes to fashion gender doesn’t matter. Collusion also strive on the fact that they are an animal free brand who use sustainably sourced cotton in the majority if their designs, which is defiantly a great selling point with today’s more conscious consumer.
It’s a fun, youthful and affordable brand that I constantly find myself shopping with and frequently enjoying their newest drops. And their mission of being inclusive has defiantly been successful in my eyes as I find my mum shopping with them too, so to me this obviously shows their success in being wearable to everyone and anyone.
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